The fast-food chain has already started its re-design in some franchises in Great Britain and France. But the most dramatic change is predicted to occur in Germany, where about 100 restaurants will change the colour scheme by the end of 2009, AP reports
Holger Beek, vice president of McDonald's Germany, is quoted by the Deutche Welle
Now that the interiors of most restaurants have been modernized and redesigned, its time to take on the exteriors, with green instead of red. The color was chosen because it invokes respect for the environment.
The first German franchises with re-designed logos will be newly built, including a "flagship" restaurant in the Munich airport, the Deutche Welle
In the meantime the AP points out
that McDonald's, despite its recent efforts to change the image for more eco-friendly, is still criticized by the environmental activists groups.