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article imageMcDonald's changing its logo in Europe

By Maciej Lewandowski     Nov 23, 2009 in Business
McDonald's is going to change the colours of its logo from yellow on green to promote a more eco-friendly image in Europe.
The fast-food chain has already started its re-design in some franchises in Great Britain and France. But the most dramatic change is predicted to occur in Germany, where about 100 restaurants will change the colour scheme by the end of 2009, AP reports.
Holger Beek, vice president of McDonald's Germany, is quoted by the Deutche Welle as saying:
Now that the interiors of most restaurants have been modernized and redesigned, its time to take on the exteriors, with green instead of red. The color was chosen because it invokes respect for the environment.
The first German franchises with re-designed logos will be newly built, including a "flagship" restaurant in the Munich airport, the Deutche Welle reports.
In the meantime the AP points out that McDonald's, despite its recent efforts to change the image for more eco-friendly, is still criticized by the environmental activists groups.
More about Mcdonalds, Green, Logo, Environment
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