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article imageStrippers-on-a-Truck Are Off the Road

By Bob Gordon     Nov 14, 2009 in Entertainment
There are some things too risqué even for Las Vegas. Displaying bikini-clad exotic pole dancers as they are driven around Sin City in a truck with clear plastic sides is one example.
The idea was the brainchild of Larry Beard, marketing director of Deja Vu Showgirls in Las Vegas.
From 10 p.m. until 2 a.m. a truck would cruise the Las Vegas strip, featuring girls dancing inside. Every non-glass surface of the truck is emblazoned with promotional material for Deja Vu and dancers provide the "hook." They are the attention-grabbers who stop traffic and get people interested.
According to Beard the idea was a tremendous success. He tells CNN (in the attached video) an incident in which a Hummer stretch limo with 20 passengers followed the bus right to the club. He told ABC News that "business [is] booming since the truck started going out."
However, after 13 consecutive nights of operation, the promotional "strippers-in-a-truck" truck has been parked.
Clark County Commissioner Steve Sisolak was opposed to the idea from day one. He told the Associated Press:
It's clearly a distraction. Somebody's going to turn their head to look at some girl flipping upside-down and spinning on a pole, and take their eyes off the road and could swerve and pop up the sidewalk and plow into a bunch of tourists that are walking along.
Present by-laws prohibit certain types of distracting advertising on vehicles such as flashing lights and animations. The by-law does not specifically prohibit the use of live entertainers. However, following discussions between the county and Deja Vu showgirls, the club agreed to voluntarily stop using the truck for promotional cruises up and down the strip.
On Friday, Las Vegas attorney Jay Brown, who represents Little Darlings and Déjà Vu strip clubs, told the Las Vegas Sun, “My client has authorized me to make it clear that due to concerns of County Commissioners Chris Giunchigliani and Steve Sisolak, and because my client wants to be a good citizen, effective immediately that truck is offline."
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