According to online commentators
, Murdoch's next step in his war with search engines and online aggregators seems like suicide. After his earlier announcements of plans to charge the readers for online news, now he's saying he will make his corporation's websites unsearchable.
Murdoch said readers who land on the website from search engines are not valuable either for the site's owners nor for their advertisers.
News Corp., whose Chairman, CEO, founder and major shareholder is Rupert Murdoch, is the second largest media conglomerate in the world. It owns, inter alia, The Times, and The Sun in UK, The Wall Street Journal, Fox in U.S.A and Vogue in Australia.