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In the Media

article imagePlaydom is ruling the social gaming world

article:281848:2::0
KJ
By KJ Mullins
Nov 9, 2009 in Internet
By KJ Mullins.
From Mobsters to Sorority Life, Playdom games are ruling Facebook. The company credits Facebook as helping them to become one of the fastest growing social gaming companies on the planet.
With more than 20 million active users Playdom is big news in the social media world. So much so that the company is having to employ more people just to keep up with the demand for their games. Within the past few months the employee base has grown from 60 to more than 110 members.
Playdom was founded by Dan Yue, Chris Wang, Ling Xiao and Rick Thompson. With degrees as deverse as physics, psychology, computer science and electrical engineering these four men have come up with a solid game plan using social media as their medium.
Their formula of gamers rule is working. The company is seeing revenues of $50 million. That money is coming from the virtual goods that they offer with their games. The company has also gone to retail, but not in the old school way.
Consumers can now buy cards with real cash to advance themselves in the games. The cards are aimed at a market that generally doesn't have a credit card-teens. Teenagers make up 25 percent of Playdom's user base.
article:281848:2::0
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