Vaibhav Bedi, 26, spent money using Lynx products to attract women to him. From body washes to hair gels Bedi used them all to no avail. Now he's suing the parent company Unilever for £26,000 claiming that he has suffered depression and damage psychologically.
Bedi says in his court petition: "The company cheated me because in its advertisements, it says women will be attracted to you if you use Axe.
"I used it for seven years but no girl came to me."
Unilever has not commented on the case.
Indian litigator Ram Jetmalani says that the company should settle with Bedi out of court saying that a man's unattractiveness isn't a factor when it comes to attracting females.