The calendar was produced by Chad Hardy. In many ways Hardy was a typical Mormon. He was a member of the Church of Latter Day Saints (LDS) and attended Brigham Young University in Provo, Utah, graduating in 2008 with a B.A. in communication studies.
But things are not always what they seem and Hardy is also an entrepreneur, an unrepentant entrepreneur. Last year he produced a calendar entitled, 'Men on a Mission, 2009.'
The calendar featured photos of Mormon missionaries in their classic white shirt and black tie. However, each of these photos was accompanied by a beefcake photo of the same missionary topless. For his efforts Hardy had his degree from BYU revoked and he was excommunicated by the LDS.
That acknowledged, they sold. "about 7500 of the 2009 edition, and 10,000 of the 2008 edition, mostly after the excommunication story came out."
Not to be denied Hardy responded with two calendars for 2010 that have just been released. One is a new edition of 'Men on a Mission.' The second, entitled, 'Hot Mormon Muffins' features scantily clad Mormon Moms in sexy pinup-style poses. Each calendar girl is accompanied by a muffin recipe.
Hardy told the Associated Press
, "For Mormons, the most holy calling next to missionary work is motherhood," said Hardy. "But they're not all the subservient housewives that people think they are."
I asked Chad Hardy if he would consider returning to the LDS. His answer was honest and honestly difficult,
"I would return to the LDS Church if the church leaders acted more like servants of Christ, rather than dignitary communist leaders who fail to see how their personal agendas effect the lives of millions of followers. I would also return to the LDS Church if its members embraced free speech, free thought and individuality without the risk of being tormented or excommunicated for it
./Hot+Mormon+Muffins+Calendar+Features+Sexy t=_blank]Covergirl Tami Roberts, a 35 -year-old mother of three, married for 17 years, says the controversy around the 'Men on a Mission' calendar, coupled with Hardy's excommunication, inspired her to audition for the latest calendar, "That made me mad, I did not agree with that," the cover model said. "The pictures are tasteful, and it's fun. I don't see why people can't have a sense of humor. I just don't think it's a big deal."
Approached by the Associated Press on Monday, October 26, Church spokeswoman Kim Farah declined to comment .
The calendars are available here