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article imageMicrosoft: Sony Will Return To Third Place

By Wayne Santos     Oct 25, 2009 in Entertainment
Thanks to a price cut and the release of the hit title Uncharted 2, Sony experienced a massive surge of sales in September, but will it last?
The "console war", as it is colloquially known within the hobby of gaming, has presented a different face in this generation compared to that of consoles past. Since the introduction of Sony's Playstation to North American shores in 1995, Sony has held a dominant position, playing host to the #1 best selling console for two generations straight. This changed in 2005 when Microsoft introduced the Xbox 360. It hit the market nearly a year before either Sony or Nintendo's consoles arrived on shelves, and managed to carve out an impressive niche for itself it in very short order. However, while the strategic early release managed to keep the Sony's Playstation 3 from overtaking it in sales, the move did nothing against the massive popularity of the Wii, which, despite its release a year later, managed to overtake the 360 to sit comfortably at the #1 best selling console the world over.
This year has been a little bit different. The anticipated price cut to the Playstation 3 with an avalanche of exclusive titles has given Sony's console a lift in sales. For the first time since all three consoles arrived, the Playstation 3 managed to be the best selling console for the month of September. While there's some speculation as to whether this means a permanent shift in Sony's fortunes, Microsoft, in response to a September report by the Seattlepi, has issued an official statement that they believe this boost is merely a temporary one. Said David Dennis, Microsoft Spokesman:
We feel great about our numbers, and we expected Sony to have a great month. We expect it to be short-term and we expect them to be back down to third place soon like they've always been.
With the Wii also having received a price cut in the month of September, the final outcome for holiday sales of all three consoles is anything but certain over the next three months.
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