Profit boost a fruitful turnover for Apple

Computer and technology mogul Apple has announced that their shares have risen to their highest levels amid strong sales of their iPhone smartphone and Mac computers.

According Apple Inc’s website, they “posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion.” Steve Jobs, the CEO of Apple, is pleased with the results. “We are thrilled to have sold more Macs and IPhones than in any previous quarter,” he said on a statement on their website. “We’ve got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010,” he continued. Another reason Jobs should be pleased is his biggest competitor in phone sales, Research In Motion, have shown slumping sales of their prized communication device, the Blackberry. According to Reuters, Apple could have posted even higher sales had they been able to keep up with the demand for the iPhone. The sales of the iPhone has been just shy of the anticipated 7.5 million units to be sold netting just about 7.4 million units, according to Wall Street predictions. Apple did announce that although sales of their computers and phones were up, overall sales of the iPod had fallen nearly eight per cent. For a detailed breakdown of sales for Apple Inc., click here.