The new movie 2012 will be premiering worldwide on November 13. On Oct. 1 the film's marketing launched in the biggest blitz in film history, surpassing even the Super Bowl.
How would you prepare 6 billion people for the end of the world? That is what the trailer for the new movie 2012 asks. Would the world governments tell the people? The movie trailer says no.
Next weekend Digital Journalist, Jay David Murphy will be in Jackson Hole Wyoming for an exclusive movie preview for the new movie 2012, Directed by Roland Emmerich and Written By Harald Kloser and Emmerich. 2012 is from Sony Pictures and Produced by Harald Kloser, Mark Gordon, and Larry Franco. The Executive producers are Roland and Ute Emmerich and Michael Wimer.
The tag line on this epic movie from the Director of ‘Independence Day’ Roland Emmerich is: “Never before has a date in history been so significant to so many cultures, so many religions, scientists, and governments. ‘2012’ is an epic adventure about a global cataclysm that brings and ends to the world and tells of the heroic struggle of the survivors.”
The cast includes and all-star line up of John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, Thandie Newton, Danny Glover, and Woody Harrelson.
Of special note Danny Glover plays the President of the United States.
John Cusack, the lead of film, is one of Hollywood’s most popular actors who was a journeyman for years, doing small films and earning a reputation has both likable and intense in his character portrayals.
In an email from the President of Sony Pictures,Marc Weinstock, to Digital Journalist Jay David Murphy, he said this of the beginning of the marketing blitz on October 1, “2012 is an extraordinary film that captures the imagination and attention of all moviegoers from 13 years-of-age on up,” said Weinstock. “Since it appeals to such a broad audience, we wanted to launch our campaign in a way that would make an impact, and we are excited to be partnering with Comcast on this unprecedented launch.”
This is the biggest movie launch in the history of film, surpassing even Super Bowl promotions. Comcast has partnered up with Sony Pictures to make the launch of ‘2012’ a world wide event. Television audiences watching virtually every major North American broadcast and cable outlet had the opportunity to see an exclusive, two-minute scene from the film on Thursday evening.
The mulit-million dollar promotional campaign by Comcast aired on ABC, NBC, CBS, 89 cable networks, local stations in the top 70 markets, and Spanish-language networks in the Unitized States. The total projected television, online, and mobile audience was projected in the first 24 hours to exceed 140 million people in North America alone
Also, in the email communication from Sony Pictures, Derek Harrar, General Manager and Senior Vice President of Video Services for Comcast added, “When we saw the scene from 2012, we thought it was compelling footage and we were thrilled by the opportunity to share it with our subscribers. Comcast lives at the center of people’s entertainment experience – whether online or on television – so the opportunity to participate with Sony Pictures in this unprecedented popular culture ‘moment in time’ was appealing not only from a brand perspective, but more importantly from what we’re delivering our customer: exclusive access online and On Demand as the only place to see the conclusion for this highly anticipated preview.”
This film from Sony Pictures brings to life a robust scenario of what many of speculated for years, the end of the world as we know it, by an extraordinary cataclysm. The Mayan calendar has led many to believe that this is a possibility since it ends in 2012.
Digital Journal will have your exclusive screening review and actor interviews starting next Friday after we get a first look at the blockbuster film 2012, in theaters world wide, starting November 13, 2009.