Op-Ed: True Blood's Use of Social Media Scores

The HBO show True Blood is using social media to gain viewers and entertain their fans online between shows. This past Sunday it was the top scripted television show last week with adults 18 to 49. Could their social media plan be their winning edge?

The American Vampire League, the blog BloodCopy and even the HBO web site for the show has added an extra touch for True Blood. A recent blog posting at BloodCopy deals with vampires not losing their conscience.

I hate myself at times like this. I hate knowing that vampires can feel this level of detachment. In my human days I would be tempted to call it evil. But now it occupies a greyer area. It’s enough to make one wonder if humans and vampires can ever truly coexist. There are times I’ve doubted it.

By adding a realism to a fictional show True Blood's online hold is unique. This is not the work of fans but a smart PR campaign. By using the Internet and social networking sites True Blood has been able to capture a wider audience. And if you're interested you can soon be drinking your own Tru Blood. Using television news shows to promote the new beverage True Blood has been slaying the night stalkers a run for the money.