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article imageMicrosoft drops X-Box 360 Elite and Pro pricing

By Brenton Currie     Aug 27, 2009 in Technology
In the wake of the announcement last week of a new slimmer PS3, Microsoft have today announced that the X-Box 360 Elite will drop in price by $100.
The Pro version of the X-Box 360 has also received a drop in price, and will lose $50 from its RRP to sell for $249 while stocks last because Pro versions of the console are no longer being made. This means that soon Microsoft will soon only offer the $299 X-Box 360 Elite, and the $199 Arcade model.
“With the holiday season right around the corner, it’s already time to start looking for entertainment and gifts that everyone will enjoy,” said Shane Kim, corporate vice president of strategy and business development for the Interactive Entertainment Business at Microsoft Corp.
“If you’re looking for deep experiences that don’t require deep pockets, now is the time to purchase an Xbox 360. We’ve got the best games, a vast library of TV shows and movies, new music experiences, more ways to connect friends and family, and so much more on the horizon including ‘Project Natal’ — no controller required.”
Director of product management for Xbox 360 and Xbox Live, Aaron Greenberg told CNET that the price cuts have been planned for some time, and were not announced because of Sony's recent cuts.
"I'm sure some will think this is a response to competitor pricing, but we had planned this reduction months in advance. Retail circular ads and store merchandising were all lined up. We wanted to be ready for the holiday season."
All price cuts will come into affect this Friday across the United States only at this stage.
More about X-box, Microsoft, Pro, Elite, Pricing
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