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article imageAverage US Cellphone User Spends $60 on Accessories

By Tylor Sweeney     Aug 25, 2009 in Technology
A recent ABI Research survey shows that the average American cellphone owner spends $60 a year on accessories for their phones.
The recent survey, discussed in this press release, reveals that the average US cellphone user spends $60 annually on accessories for said device. According to related research into the size of the cell phone accessories market, the market was worth a whopping $63 billion globally in 2009.
The survey was conducted in July 2009, among 1000 adult consumers. Among the questions asked in the survey, one asked which of the many available accessories did they buy at the time they purchased the phone, and where did they purchase later accessories.
According to industry analyst Michael Morgan, “Chargers – car chargers, standard chargers and additional chargers – led the field in terms of numbers purchased. Carrying or protective cases were the next most popular, followed by batteries and memory cards.” These aren't the only types of accessories, though, as many people are buying headsets, hands-free calling kits, and even glitzy and glossy cosmetic enhancements.
Within the categories, the demographics of those purchasing the accessories varies a great deal. Younger (under 40) purchasers tended to buy replacement batteries, data cables, and protective cases at time of handset purchase more than those over 40. “The popularity of data cables and protective cases among younger buyers reflects the greater likelihood that they own a higher-priced media-focused handset or smartphone,” says Morgan.
The purchasing patterns of cellphone chargers is expected to change over the coming years as the recent adoption of Micro-USB for universal charging by the GSMA begins to penetrate the accessory market.
Another question posed by the survey was, "Where do people buy their accessories?" The results of this particular question are generally US-specific. Half of all accessory purchases occurred at carrier-branded retail outlets, quickly followed by major retail outlets in second. Online sales were surprisingly low for certain accessories.
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