Michael Jackson's Hair to be Turned into Diamonds?

The American firm, LifeGem, plans to create diamonds from a lock of Michael Jackson's hair. It claims it has a strand of the King of Pop's mane from the set of the Pepsi ad in which his hair caught on fire in 1984.

LifeGem is the world's first company offering to synthesize memorial diamonds from the carbonized remains of people or pets. They reportedly plan to create gems from a lock of hair recovered when executive producer Ralph Cohen scooped up the charred hair Michael Jackson lost in the filming of the now-infamous Pepsi commercial. In a Now Magazine interview with founder Dean VandenBiesen, he said,

This will be a limited collection and we anticipate great interest.

The Telegraph reports that this is just the latest morbid attempt to cash in on the King of Pop's death. The company claims to have carried out the same process on hair belonging to the composer Ludwig van Beethoven. They created three diamonds from Beethoven's hair in 2007 and auctioned off one of them for $1,000,000.00. The company has kept one of the diamonds to start the LifeGem chain of fame according to their website.