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article imageVoloMedia wins podcasting patent

By Brenton Currie     Jul 30, 2009 in Internet
The US patent office has awarded VoloMedia, a podcast analytics, advertising, and distribution company, a patent for podcasting under somewhat controversial circumstances.
The patent, granted yesterday, covers all episodic media downloads which includes RSS-based podcasts.
The patent that issued yesterday helps to tie together and reinforce the value of the various technologies and services that VoloMedia has developed to help accomplish this objective. VoloMedia CEO Murgesh Navar said in a post on the company blog. The patent, number 7,568,213, covers
the fundamental mechanisms of podcasting, including providing consumer subscription to a show, automatically downloading media to a computer, prioritizing downloads, providing users with status indication, deleting episodes, and synchronizing episodes to a portable media device.
It's unclear at this stage quite what impact this will have on the podcasting industry, although the Navar says that the company is not planning to go after individual podcasters, instead focusing on working with podcast distributors.
VoloMedia's intent is to continue to work collaboratively with key participants in the industry, leveraging its unique range of products to further grow and accelerate the market.
But the idea of enclosing content into an RSS feed appears to have been around since 2001, when Dave Winer wrote an article on downloading and distributing podcasts.
VoloMedia is believed to be talking to podcasting giants such as Apple “about growing the business and market.”, NewTeeVee says.
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