UK's Shiny Media Goes Into Administration

Today it is official that blogging empire Shiny Media has closed shop, leaving media lovers sad to see the death of this technology, fashion and lifestyle content network that attracted some of the highest traffic for a UK-centric website of more than three million unique visitors monthly. News of Shiny Media's demise first broke on The Blog Herald, and more details are found on TechCrunch, about this $4.5 million Brightstation investment gone bust. Not alone in the rise and fall of media brands, Condé Nast's Men.Style.Com has folded stateside today as well. Some say it is the big bite of recession for these online media outlets, others are pointing toward bad strategy for generating revenue for content. For in-depth insight to why this UK content publishing business model may have gone wrong, read a TechCrunchUK post by one of the Shiny Media's former co-founder's Ashley Norris.