The 56th annual Cannes Lions International Advertising Festival recently announced the package design winners from the Design Category. Find out why Jamie Oliver's condiment line and a "flowerbomb safe" took home gold.
When you shop, do you notice the package? Not just the metaphorical "total package" but the actual design of the product. Often overlooked, package design gets the star treatment at the annual Cannes Lions International Advertising Festival.
Recently, several award winners were announced, featuring a variety of brands encased in an array of design techniques. They each demonstrated a creative approach to brand packaging, even if the result comes off unusual or surreal. Either way, these products stand apart from its competitors huddled on store shelves.
One of the standout winners taking Gold was Jamie Oliver's condiment line, designed by
Pearlfisher. This grunge sketch-like design uses the DIY process instead of a more polished look. The jar labels resemble something an adventerous teen would draw, but it comes off as clear and intriguing as opposed to forced. The design firm behind the line is also well-known for their work on the Absolut Vodka bottles.
A Gold went to
Raison Pure for their design of "Flowerbomb Safe," a fragrance by Victor & Rolf. Packaged in an almost playful manner, the box practically reeks of mystery and danger. It might not be the norm to put perfumes in safes, but doesn't it also tell the customer that the brand is precious?
Courtesy of Cannes This unique package design is for a fragrance by Victor & Rolf
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Hamburg-based
Jung von Matt won Gold for designing Gut Oggau Wine bottles. Each wine has a different "character" on the label, so the nine wine types altogether form a family clan of sorts. The label doesn't just come with a face, but also a backstory and quotes on each individual.
Courtesy of Cannes Gut Oggau Wine bottles
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Vodka bottles seem to enjoy a good makeover. One of the cuter designs to win at Cannes was Karlsson's Gold Vodka. The grenade-like design definitely stands out from the other bottles on the shelf. Maybe it took its inspiration for this other similarly-shaped liquor
bottle.
Courtesy Cannes Karlsson's Gold Vodka's bottles offer a grenade-like rounded design
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Alcohol cleaned up at the festival: Dr. Moeller's Quince Brandy got a unique treatment by
Serviceplan. Playing on the brandy's name, the firm designed the packaging to resemble an old-timey cure-all. The packaging looks closer to a penicillin medicine than to a fine brandy.
Courtesy of Cannes Dr. Moeller's Quince Brandy enjoys a packaging to resemble a 19th-century cure-all
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Silver Hills Bakery gets cartoonish with their packaging, courtesy of
Karacters Design Group. Each package of bread is adorned with an earthy scene relating to the bread, whether it's called Hemptation or The King's Kamut. Who would have thought that bread loafs could enjoy some fun package design?
Courtesy of Cannes Seven Hills Bakery bread uses cartoon characters for its package design
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