article imageHonouring the Best Package Designs of the Year

By David Silverberg.
Subscribe to author
Published Jul 4, 2009 by  David Silverberg - 19 votes, 2 comments
Share on Facebook  
Listen - Email - Print
Recipient email:
You can enter up to 10 comma-separated email addresses.
Your email:
optional
Message:
optional

The 56th annual Cannes Lions International Advertising Festival recently announced the package design winners from the Design Category. Find out why Jamie Oliver's condiment line and a "flowerbomb safe" took home gold.
When you shop, do you notice the package? Not just the metaphorical "total package" but the actual design of the product. Often overlooked, package design gets the star treatment at the annual Cannes Lions International Advertising Festival.
Recently, several award winners were announced, featuring a variety of brands encased in an array of design techniques. They each demonstrated a creative approach to brand packaging, even if the result comes off unusual or surreal. Either way, these products stand apart from its competitors huddled on store shelves.
One of the standout winners taking Gold was Jamie Oliver's condiment line, designed by Pearlfisher. This grunge sketch-like design uses the DIY process instead of a more polished look. The jar labels resemble something an adventerous teen would draw, but it comes off as clear and intriguing as opposed to forced. The design firm behind the line is also well-known for their work on the Absolut Vodka bottles.
A Gold went to Raison Pure for their design of "Flowerbomb Safe," a fragrance by Victor & Rolf. Packaged in an almost playful manner, the box practically reeks of mystery and danger. It might not be the norm to put perfumes in safes, but doesn't it also tell the customer that the brand is precious?
Courtesy of Cannes
This unique package design is for a fragrance by Victor & Rolf
image:53453:3::0
Hamburg-based Jung von Matt won Gold for designing Gut Oggau Wine bottles. Each wine has a different "character" on the label, so the nine wine types altogether form a family clan of sorts. The label doesn't just come with a face, but also a backstory and quotes on each individual.
Courtesy of Cannes
Gut Oggau Wine bottles
image:53454:3::0
Vodka bottles seem to enjoy a good makeover. One of the cuter designs to win at Cannes was Karlsson's Gold Vodka. The grenade-like design definitely stands out from the other bottles on the shelf. Maybe it took its inspiration for this other similarly-shaped liquor bottle.
Courtesy Cannes
Karlsson's Gold Vodka's bottles offer a grenade-like rounded design
image:53455:2::0
Alcohol cleaned up at the festival: Dr. Moeller's Quince Brandy got a unique treatment by Serviceplan. Playing on the brandy's name, the firm designed the packaging to resemble an old-timey cure-all. The packaging looks closer to a penicillin medicine than to a fine brandy.
Courtesy of Cannes
Dr. Moeller's Quince Brandy enjoys a packaging to resemble a 19th-century cure-all
image:53456:2::0
Silver Hills Bakery gets cartoonish with their packaging, courtesy of Karacters Design Group. Each package of bread is adorned with an earthy scene relating to the bread, whether it's called Hemptation or The King's Kamut. Who would have thought that bread loafs could enjoy some fun package design?
Courtesy of Cannes
Seven Hills Bakery bread uses cartoon characters for its package design
image:53457:3::0
article:275280:19::0

Virtual goods now a $5-billion global industry

With minutes to go before the end of the day, you visit Facebook and send out a quick birthday cake to a friend. It's $1 for the virtual icon that is simply displayed on their page. Sound silly? Well, these types of transactions are now worth billions.
Published 17 hours ago by  KJ Mullins in Internet | 1 comment

What Facebook, Twitter, PayPal can teach us about going viral Special

Going viral isn't a finger-snap way to achieve mass popularity. In fact, as author Adam L. Penenberg explains to Digitaljournal.com, some of the top tech companies found viral success by creating a product that had to be shared to be useful.
Published 20 hours ago by  David Silverberg in Internet | 1 comment

TopFinds: Investigating Dental Health in U.S., Rihanna Speaks Out

The dental health insurance controversy in the U.S. The shocking mass killing at Fort Hood, Texas. Rihanna breaks her silence about domestic abuse. These are the top stories making headlines around the world.
Published Nov 6, 2009 by  David Silverberg in Internet

Alleged Orlando Shooter Apprehended

According to Orlando police, Orlando shooting suspect Jason Rodriguez has been captured without incident. Rodriguez was captured at his mother's house around 2:20 this afternoon.
Published Nov 6, 2009 by  Joe Gullo in Crime | 1 comment

Figure skater Elvis Stojko marks beginning of music career

Elvis Stojko, a two-time Olympic silver medalist, released the first single from his new album "100 Lifetimes" yesterday. It marks the beginning of the skating champion's music career.
Published Nov 6, 2009 by  Kevin Jess in Entertainment
apis-129186 apis-129159 apis-129155 apis-129156 apis-129148
Email:
Password:
Remember meForgot password?