The signs in London’s Piccadilly Circus burst into life last night with the appearance of a new animated rainforest frog. Coca-Cola and McDonald’s simultaneously launched new graphics.
The new graphics were created in honour of The Prince’s Rainforests Project (PRP).
Last May, the PRP’s ‘Prince and the Frog’ campaign was launched to build a community of support with the intent of putting rainforests at the heart of the climate change debate.
The Coca-Cola and McDonalds signs show support for The Prince of Wales’ project,. The new signs will be live from now until the end of 2009.
The McDonald’s sign allows people to be photographed in front of the screens with the frog seemingly on their hand, head or shoulder.
Alongside this, the f Coca-Cola sign turns from traditional red to green before showcasing some of the well-known faces from the campaign including Daniel Craig, Harrison Ford and Kermit the Frog.
The news signs are meant to remind all visitors to London of the important role rainforests play globally in keeping our planet cool. The signs, also deliver a message asking people to sign up in support of the project.
Briony Mathieson, Head of Communications for The Prince’s Rainforests Project comments: “We are delighted that our important message will be on shown in one of London’s top visitor spaces. It is an amazing opportunity to gather increasing support for our campaign.”