PETA gets Che Guevara's granddaughter to help with campaign

PETA has recruited Che Guevara's granddaughter, Lydia Guevara, for it's South American animal rights campaign. Lydia is pictured on a poster wearing amunition belts that hold carrots instead of bullets.

The 24 year old Lydia Guevara will be featured in posters throughout South America in a campaign PETA will be launching in October. The theme for the campaign is "join the vegetarian revolution." A Marxist revolutionary, the legendary Ernesto "Che" Guevara was born in 1928 in Argentina. He studied medicine, then worked as a doctor. He had gone to Guatemala to practice there, and witnessed the 1954 political coup said to have been backed by the USA. This event is reputed to have prompted Ernesto to join Fidel Castro in Mexico. In 1956 Fidel and Guevara went to Cuba with plans to overthrow the government headed up by Fulgencio Batista. Batista had seized control of Cuba in 1952. Castro had attempted an overthrow in 1953, but failed. In the fight against Batista, Fidel and Guevara had found an enemy in the United States, which threw it's support behind Batista. Fidel took control of Cuba on January 9, 1959. Guevara then went on to travel in China and the Soviet Union, writing two books, 'Guerrilla Warfare' and 'Reminiscences of the Cuban Revolutionary War.' In 1965 he become a guerrilla leader in Bolivia. Guevara was killed in Bolivia in 1967. The images of the almost naked Lydia Guevara inviting people to join the vegetarian revolution will first be launched in Argentina. An international launch will follow. This is PETA's first foray into South America. The sensational posters of Lydia feature her wearing camouflage pants and a beret. Her breasts are hidden behind bandoliers full of carrots instead of ammunition. She has one fist raised in the air, and the pose is reminiscent of the images of Che portrayed on popular t-shirts. PETA (People for the Ethical Treatment of Animals) has been in the news recently for seeming to criticize American President, Barack Obama, for swatting (and killing) a fly. PETA later issued another statement about the President and the fly incident, saying:

"We support compassion for all animals, even the most curious, smallest, and least sympathetic ones. We hope that everyone will take inspiration from Nobel Peace Prize–winner Dr. Albert Schweitzer, who believed that even insects were deserving of compassion and who would stop to move a worm from hot pavement to cool earth. Aware of the problems and responsibilities that go along with an expanded ethical code, Schweitzer said that we each must "live daily from judgment to judgment, deciding each case as it arises, as wisely and mercifully as we can."

PETA is known for its sensationalist approach to protecting animal rights in the world.