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Paris is top of the 2009 Anholt-GfK Roper city brand index

By Julian Worker     Jun 17, 2009 in Business
Each year the Anholt-GfK Roper City Brands Index(SM)(CBI) report captures consumer perception of the image and reputation of 50 major cities worldwide.
The index measures the world's view of each of the 50 cities. This influences people's choices on where to live, work, and go on holiday.
A total of 10,000 adults aged 18 and over from 20 developed and developing countries were asked to rate their agreement with statements about each of the 50 cities in the following six categories:
• Presence (knowledge of the city and perception of its global contribution)
• Place (cleanliness and climate)
• Pre-requisites (affordable accommodation and quality of public amenities)
• People (friendliness and cultural diversity)
• Pulse (interesting events, activities, and lifestyles)
• Potential (perception as good place to do business, to find a job, and to go to university/college)
The following are the top three ranked cities in each category:
Presence Brand Ranking
1. London
2. New York
3. Paris
Place Brand Ranking
1. Sydney
2. Rome
3. Paris
Pre-requisites Brand Ranking
1. Sydney
2. Toronto
3. Amsterdam
People Brand Ranking
1. Sydney
2. Toronto
3. Melbourne
Pulse Brand Ranking
1. Paris
2. New York
3. Rome
Potential Brand Ranking
1. London
2. New York
3. Sydney
In 2009, the top 10 cities overall from the global survey were as follows:
1. Paris
2. Sydney
3. London
4. Rome
5. New York
6. Barcelona
7. San Francisco
8. Los Angeles
9. Vienna
10. Madrid
GfK Roper Public Affairs & Media is a division of GfK Custom Research North America and specializes in customized public opinion polling and media & communications research.
Simon Anholt developed the concept of the Nation Brands Index in 2005. He is recognized as a leading authority on the identity and image of places in the world. He is a member of the Foreign Office's Public Diplomacy Board in the UK and works independently for some 40 national, regional, and city organisations on their branding policy.
Of the Canadian cities involved in the index Toronto came 13th overall and Vancouver came 18th. Toronto came 2nd in the people brand category; the highest Vancouver came was 6th in the pre-requisites category.
More about Anholt-gfk, City brand index, Paris, Brand, Index