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article imageDell generates more than $3 million in sales through Twitter

By Brenton Currie     Jun 14, 2009 in Technology
One of the world's top PC makers has been using Twitter to help earn a profit for the company this year. Using the popular microblogging tool, Dell has actually seen some stunning results.
In a blog post on June 11, Dell revealed that since 2007 it has generated more than $2 million USD from click-through sales on their Twitter account (@DellOutlet).
The company also said if you factor in new system purchases that come from the Twitter account, it's actually more than $3 million overall sales.
"We’re seeing people come from @DellOutlet on Twitter into the site, and then ultimately decide to purchase a new system from elsewhere on," the blog post reads.
The news comes as Twitter is still working on ways to make money from its service, which is becoming more expensive to run every day. The company has not ruled out possibly charging companies for this service in the future, or even possibly taking a cut of sales resulting from user purchases.
"For now, monetization of this type of activity remains unknown, however, as the network grows, the company will be committing more resources toward profitability." Twitter spokeswoman Jenna Sampson told Reuters in a statement.
Dell sFollower increase
Dell has experienced a rapid increase in attention on Twitter as shown in the graph.
Dell Inc.
As the @DellOutlet account continues to grow -- now almost reaching the top 50 Twitter accounts range -- the amount of money made is sure to increase. Dell is hoping to continue using the service to promote deals and specials and give out special coupons.
Dell is now a strong believer in Twitter, and also promotes other accounts such as @DellHomeOffers, @DellSmBizOffers and @DellHomeSalesAU. They have even created a page at to show all their accounts.
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