Twitter planning reality TV series

Twitter has teamed with Reveille Productions and Brillstein Entertainment Partners to develop an unscripted series based on the site.

The players in the reality series would be looking for celebrities using Twitter in an interactive, competitive format. This proposed series will be the first to bring the immediacy of Twitter to the TV screen. "Twitter is transforming the way people communicate, especially celebrities and their fans," said Reveille managing director Howard T. Owens, who expects the new project to "unlock Twitter's potential on TV." There are no other details available for now on the show's format or when it might hit the air. Reveille's scripted entertainment includes reality programming "The Biggest Loser" and "American Gladiators" (both NBC) and series such as"The Office" (NBC), "Ugly Betty" (ABC) and "The Tudors" (Showtime).