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article imageOp-Ed: Intel, Stop Acting Like a 6-Year-Old

By Mark Sierra     May 12, 2009 in Business
What has happened to the value of winning fair and square? More often we see huge companies, giants of industry, achieving their success by employing strategies we see in the average 6-year-old. To those companies who would stoop so low, I say, "Grow up!"
Chip giant Intel has made the headlines again, but not because they've made another breakthrough in technology. No, this time it's because the European Union is charging them with anti-competitive behavior with a substantial fine that could be in the billions of dollars.
This came as a result of Advanced Micro Devices (AMD) bringing Intel to court in 2000 for allegedly and unfairly shutting out AMD from the computer market. Reports suggest that Intel offered rebates to their customers as an incentive to buying Intel processors over those manufactured by AMD. Furthermore, evidence exists that alleges Intel tried to bribe manufacturers into delaying or sometimes canceling product lines that used AMD goods.
Shame on you Intel! It may not be proven yet, but charges like these don't see the light of day without possessing some shred of truth.
These kinds of tactics can be likened to runners in a race to cross the finish line. As they run down the track, they see someone running passed them. That simply won't do, so they trip them, causing them to lose the race. The crowd looks on in disbelief, stunned that someone would do such a thing.
But somehow (and allegedly, mind you), Intel missed the memo about competing fairly, preferring instead to hold the race behind closed doors and making sure they're the only ones to show up to it. I don't care if other companies do it.
You win by being the better guy, not by bringing down the other guy. You win by providing a better product or service, not by cheating the other guy out of business. If you can't build a better widget, then step aside, let somebody else do it, and find something else to build.
But whatever you do, stop having the self-centered mentality of a 6-year-old and start behaving like a grown-up who recognizes the value of an honest day's pay for an honest day's work.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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