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article imageOp-Ed: Disney makes sweet Hulu deal

By Bob Ewing     May 1, 2009 in Entertainment
Disney intends to acquire an approximate 30 percent stake in Hulu, the online video site launched by NBC/Universal and Fox network owner News Corp.
The acquisition will allow Hulu users TO watch full-length ABC TV shows for free. What makes this deal sweeter than most is that it requires Disney to make only certain episodes from a series available on Hulu at any given time. The Hulu episodes are an appetizer and Disney serves up the main course.
“It’s a far better deal than than expected for ABC than it is for NBC and Fox,” Screen Digest senior analyst Arash Amel told wired.com.
“You might get a couple of episodes on Hulu, but the entire back catalog is in the ABC full episode player, and then Hulu just redirects you back to ABC,” added Amel.
“Disney likes to hold onto control where it can.”
The deal gives Hulu a huge leg-up on YouTube (YouTube reviews), who is just getting started in licensing content from the big media companies.
Disney will now have content on a wildly popular destination site where it will capture new eyeballs those who expect to have content to come to them — not to have to chase it down at multiple sites.
“Disney is acknowledging that [Hulu] is clearly more than just a couple of networks throwing some of their content online,” Gartner research vice president Mike McGuire told wired.com.
“This is a fairly serious platform they need to be part of.”
This is a straightforward arrangement from a consumer perspective. It just means you can watch more shows on Hulu.
Disney will soon begin streaming the following programs for free on Hulu, in full-episode form: Desperate Housewives, General Hospital, Greek, Grey’s Anatomy, Hope and Faith, Jimmy Kimmel Live, Less Than Perfect, Lost, Phineas and Ferb, Private Practice, Scrubs, The Secret Life of the American Teenager, Ugly Betty, The View, Wizards of Waverly Place, and Who Wants To Be A Millionaire.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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