It's offensive, crude and bound to attract monumental attention. The trailer for Bruno was released yesterday and it once again displays the guerilla humour Sacha Baron-Cohen honed in his debut film Borat.
to the world wasn't shocking enough for comedian Sacha Baron-Cohen. Now his character Bruno will strut the catwalk in a self-titled film
set for a July 10 release.
Bruno is a character made popular by Baron-Cohen in his comedy show Da Ali G Show
. He's known as an Austrian fashionista who promotes a gay lifestyle, supports gay marriage and wears fishnet shirts.
Yesterday, Universal released the red-band trailer, and it immediately flew across the Web. Embedded above (for adults eyes only), the trailer shows Bruno -- a flamboyantly gay "Austrian" -- putting himself in awkward situations: he hunts with Southern Americans, walks down Brooklyn streets with Orthodox Jews wearing barely anything, and storms the Milan fashion week catwalk.
Similar to Borat
, this film seems to be unscripted when Bruno dives into scenarios, such as walking into a shopping mall chained to a male "slave." He also films himself getting whipped by a dominatrix.
According to the trailer, Bruno also appears on a talk show with a black baby he adopted, trains with military personnel and attends a swingers' club.
In 2006, Baron-Cohen's Borat grossed more than $128 million at the box office. Coupled with the film's success was the controversy surrounding how the film crew fooled interviewees
into participating in the project.