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article imageKeira Knightley appears in violent charity ad to raise awareness

By Chris V. Thangham     Apr 2, 2009 in Crime
Actress Keira Knightley wants to raise awareness to “domestic violence” issues by acting in a violent ad where she gets beaten up by her partner.
The ad is for the charity group “Women’s Aid” in UK. The group was started to end domestic violence against women and children, they have more than 500 centers across the UK to aid the victims.
The charity group has launched a domestic violence awareness campaign with a short film acted by Keira Knightley and directed by Joe Wright, who worked with the actress in the movie Atonement.
Keira Knightley told the BBC, "Domestic violence affects one in four women at some point in their lifetime."
The movie (and the video above) is disturbing, as Keira gets beaten up severely. The film ends up with the line “Isn't it time someone called cut?"
The advertisement was produced by Grey London and will be featured in movie theaters and shown before 15-rated movies beginning April 2 in the UK. It will also be shown on television.
This video is similar to the video ad featured by Dosomething.org, which shows domestic violence incident between singers Chris Brown and Rihanna based on the police reports.
In the U.S., 1 in 3 teens are abused in a relationship.
More about Keira knightley, Domestic violence, Advertisement
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