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In the Media

article imageFood Bank Swimming in Michael Phelps Cereal Boxes from Kellogg's

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By Sandy Sand
Mar 12, 2009 in Business
By Sandy Sand.
Pass the plate of Kellogg’s cereal and say thank you to Michael Phelps for his youthful indiscretion and getting caught photographed passing the bong and taking part is a different kind of soul fool.
The San Francisco Food Bank was thrilled when it recently received a donation of thousands of boxes of cereal with the Olympic gold medal swimmer’s face pictured on the boxes.
Food bank director Paul Ash said he didn’t know the specific reason the cereal was donated to his organization, but was caught up with curiosity when he immediately noticed Phelps’ face on the boxes.
Coincidence that Kellogg Co. cancelled its multi-million dollar contract with Phelps after the incident, leaving them stuck with the cereal that was already boxed and ready for market, and is now in the welcome hands of the food bank?
Officials from Kellogg are mum on the specifics, and would only say they regularly give cereal away that is nearing its expiration date, but still good to eat.
Whatever the reason they are the recipient of Kellogg’s largess of food that is hard to come by, Ash said:
"It's a huge convenience food."
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