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article imageMonster Approach to Recession in Nationwide Job Fair

By Michael Krebs     Mar 6, 2009 in Business
The online recruitment site, Monster, is launching a year-long "Keep America Working Tour." A classified listings site strives to become a consultancy.
The methodologies behind job seeking were defined differently before the market crashed. If you were looking for a new job, it was likely due to personal boredom or to personal finances - and the search outcomes were likely found in any number of classified listings found online or in local newspapers.
Most newspapers have surrendered their classified business to digital sources, and this relationship between newspapers and online vendor sources has been in existence far longer than the 2008 market crash. Regardless of the time-lines and of how those time-lines came together, independent career classified properties have carved an important digital imprint and have solved the needs of headhunters and of employers alike.
But the world has changed with the falling market.
Online career and recruitment site Monster.com is answering that change, launching a year-long nationwide job-fair tour.
Citing the Monster press release, the Keep America Working Tour represents a "nationwide, multi-city job fair designed to link employers that have open job positions with people who need them."
But the Keep America Working Tour represents more than the flat job postings often assigned to Monster. This tour reflects a consultative approach from Monster.
"At the core of the Keep America Working Tour is Monster’s mission to help rebuild the American workforce by providing job seekers with the information and experience needed to directly and successfully interact with the employers who are hiring in their local markets," the Monster press release stated. "Further, Monster’s decision to provide these fairs free of charge to employers with current openings eliminates any perceived cost barrier, allowing Monster to connect job seekers face-to-face with a larger number of companies in one location. Using an innovative model that goes well beyond the traditional career fair, the Keep America Working Tour will bring together the tools and expertise job seekers need to not only to find a job, but also to help manage their careers."
While this mission clearly transcends the original incarnation of Monster as a job posting/classified property, the consultative approach certainly defines our present times.
According to the Monster press release, "Another difference of Monster’s Keep America Working Tour is the innovative and interactive nature of fairs. Specifically, the Keep America Working Tour is designed to bring together the tools and expertise job seekers need to not only to find a job, but to help manage their careers, including on-the-ground advice from Monster career experts, Monster.com tutorial kiosks, career advice and management toolkits for seekers as well as information for employers. In addition, attendees also have the chance to experience the all-new Monster.com and learn how Monster’s powerful new career management tools can help job seekers reposition themselves and find their path to career success."
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