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Roku Adds Amazon’s Video On Demand Service

By Chris V. Thangham     Mar 3, 2009 in Entertainment
Roku's digital video player now can play Amazon’s Video On Demand (VOD) movies and TV shows. Users can play any movie title on demand from a collection of more than 40,000 movies.
Roku, Inc., maker of the popular Roku digital video player, currently has the “Netflix Instant Watching with Unlimited Access” option, where users can watch any Netflix movies on their home TV. Now they have added Amazon VOD.
Roku sells a $99 Roku player, which the customer attaches to a TV and, using the built-in Wi-Fi, the customer can play any movie on demand via their broadband Internet connection.
Initially, the cost of the set-top box and the movie options were a stumbling block but with Netflix and Amazon movies collections, Roku player suddenly looks like a much better option compared to having a regular satellite and cable movie collections.
You can purchase or rent movies as well as watch your favorite TV shows from Amazon VOD service.
Anthony Wood, Roku CEO and founder wrote in a press release:
We are excited to give our customers access to Amazon’s massive catalogue of top movies and TV shows – including many new releases...The launch of Amazon Video On Demand on Roku demonstrates our commitment to creating an open platform that instantly delivers the entertainment consumers want directly to their TVs.
Customers can either purchase or rent the movies on the same released dates of DVDs.
Roy Price, director of Amazon VOD, said:
The $99 Roku player provides our customers with tremendous value and a compelling entertainment experience...Consumers are looking for inexpensive and hassle-free ways to watch their favorite movies and TV shows, and the Roku player meets that need head-on.
Another benefit for customers is that they don’t have to pay any subscription fees, so they can watch films at their leisure.
You can purchase the Roku player in Amazon and at Roku website.
The video above shows how easy it is to rent and play movies from Amazon VOD via Roku digital player.
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