Plastic Logic Reader, a Kindle Killer

The new Plastic Logic EBook reader will be available next year but already experts are calling it a “Kindle killer” for the many features it boasts compared to Amazon’s Kindle 2.

Amazon Kindle 2 was launched last week with much fanfare, but already it seems to have competition from Plastic Logic. The Plastic Logic reader was on display last week at “Tools of Change for Publishing Conference” in New York. A demonstration of the reader is shown in the video above. Compared to a Kindle 2, Plastic Logic has a larger screen size and weighs less than a pound (453.59 grams). Unlike Kindle 2, which allows only Kindle formats to be read in its device, Plastic Logic Reader allows the following formats: • Portable Document Format (PDF) • DOC(X) • XLS(X) • PPT(X) • TEXT • RTF • HTML • JPEG • PNG • BMP • ePub • eReader Format • Digital Rights Management

PlasticLogic.com

Before and after Plastic Logic Reader

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The reader allows newspapers, magazines and books to be read on its devices. The company has already established partnership with Financial Times, USA Today and Ingram Digital. The reader has a storage capacity to store multiple files and can be synced with the computer, either wirelessly or wired. The Plastic Logic reader utilizes E-Ink active matrix display, which replicates the effect of reading newsprint. They plan to launch in black & white and colored screens options. It has a touch screen display to move the documents forward or backwards and zooming in and out options. It also has an anti-glare screen to read documents during daylight.