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New Brunswick: Ocean Spray Plans New Cranberry Operation

By Bob Ewing     Jan 14, 2009 in Business
In Rogersville, New Brunswick, Ocean Spray has announced its plans to open a new cranberry operation in the community. Around 100 new jobs will be created.
Rogersville is a community of approximately 1,100 people and located north of Moncton, New Brunswick. The announcement by Ocean Spray that they will be investing $90 million in the area was warmly greeted.
The lineup began about one hour before the meeting where Ocean Spray made the announcement.
Paul Stajduhar is the Massachusetts-based company's vice-president of strategic and business development. He informed the packed Legion hall that Ocean Spray plans to develop more than 3,200 hectares of farmland as part of a $90-million investment that will create 100 jobs.
The demand for cranberries is outpacing Ocean Spray's ability to turn out the fruit from bogs already in production. The company plans to lease the necessary land for the new operation.
"The entire industry is 850 million pounds. In this decade alone, Ocean Spray has generated new demand for 150 million cranberries," Stajduhar said.
"Hopefully that gives you an idea of why we need more fruit. We desperately need more fruit."
Ocean Spray produces two-thirds of the world's supply of cranberries.
Local producers are being welcomed into into the co-operative as well. If all goes as planned, it will be at least three years before the first cranberries are harvested from the bogs around Rogersville. Once in production, the bogs will be able to produce berries for 100 years.
Many of the new jobs will be full time.
A surprise visitor was Premier Shawn Graham who told the crowd that the province will set up a registry of people's skills in the area to make it easier for the company to find workers.
An environmental impact assessment registration for the project has been submitted to the Department of Environment.
Gilles Martin, a local farmer, "I'm just wondering if people like myself and I know many others are interested in building their cranberry bog on their property."
Ocean Spray welcomes new farmers, who would get a share of the profits by joining the co-op.
If this project proceeds as planned it will be most welcome in a province that can use the boost new jobs can bring.
More about Cranberries, Ocean spray, New brunswick
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