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article imagePhelps Signs $1 Million Mazda Car Endorsement Deal in China

By Chris V. Thangham     Jan 5, 2009 in Sports
Olympic swimmer Michael Phelps struck gold again in China and signed a million-dollar deal with Mazda to endorse its cars in the Far East.
Michael Phelps won a record eight gold medals in China in the recent 2008 Beijing Olympics, which was covered extensively on Digital Journal. Now Phelps is going back to China with a $1 million deal with Mazda in China.
It is considered to be the largest single sponsorship for a Westerner in Chinese history.
Phelps’ promoter Dynamic Marketing Group’s DMG Entertainment unit said in a statement that Phelps will promote the Mazda 6 car in TV and print ads and in public appearances.
The Japanese automaker sold 105,000 cars last year and with this Phelps deal it hopes to sell even more.
Phelps told New York Daily News:
The people of China have been very supportive of me and my efforts to help promote swimming...I am excited to begin 2009 with my first return trip to Beijing since the Games.
With this deal and other endorsement deals with Visa, Kellogg’s cereals, Omega Watches, AT&T Wireless, PowerBar and Speedo swimwear, Phelps is expected to collect more than $50 million. That is half of Tiger Woods’ endorsement deals but still a record sum for a swimmer.
More about Michael phelps, China, Mazda
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