Makeup sales are booming, so there’s now enough lipstick for pigs, if they would want it, as well as for women. Across the country stores are reporting retail sales down, except in one area, and that’s makeup.
Makeup sales are booming, so there’s now enough lipstick for pigs, if they would want it, as well as for women. Across the country stores are reporting retail sales down, except in one area, and that’s makeup. Turns out that’s what happens when times are bad and women need a lift; they reach for the least expensive way they can think of to get one, and that’s by getting a new lipstick.
But it’s not just lipstick that sells these days. So does everything else that ladies find useful to enhance eyes, cheeks, skin and lips. The most expensive items may linger on shelves, but the drugstore and inexpensive department store varieties are selling well as are the name brands.
According to the
LaCross Tribune, Mary Kay has had one of its best years this year. The paper reports one of Mary Kay’s independent contractors, Ellyn Hembd, saying that her personal sales continue to increase and that’s because “People still need to feel good and do things for themselves, but it’s easier on the pocket book if it is makeup instead of a new outfit or a new car.”. But it isn’t just Mary Kay that’s doing well. So is Merle Norman and other brands with which every woman who knows makeup is familiar.
It appears also that sales of cosmetics are brisk all over the world, not just in the United States. A South Korean news website
Chosun.com wrote about the makeup phenomenon in November of this year reporting sales of cosmetics and soap to have increased 15.1 percent by comparison with 2007 with a 16.8 increase during the month of October.
And what sells best among all the makeup choices? That’s something most women would guess right away. It’s lipstick, of course. Lipstick is portable, colorful, fits in a purse and can enhance a woman’s looks and bring admiring glances in every part of the world. So newspapers who have reported the boom in makeup sales agree that lipstick is the major item among the cosmetics sold, but not the only item selling well. In fact there is agreement that women want to invest in themselves these days and find cosmetics a way to do that.
So if there’s one industry that will likely remain stable and keep the rest of the economy wanting to do the same, it is cosmetics. We could certainly say “here piggy, piggy” now and know we had enough lipstick for all the pigs in the pen, if they want some, despite Sarah Palin, that hockey mom, ex-Vice Presidential candidate from Alaska who protests otherwise.
