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article imageIkea: Women better than men in assembling furniture

By Chris V. Thangham     Dec 8, 2008 in World
The head of the Swedish company Ikea claims women are more skilled compared to men in assembling their flat-pack furniture. She said men don't read instructions properly.
Ikea produces some of the world’s finest furniture and are renowned for its quality and easy assembling.
Petra Hesser, head of Ikea’s German unit, told DPA news agency that women are more skilled in assembling the company's flat pack furniture.
She said in most cases men never read the instructions rather try to fix it themselves with their own expertise. On the other hand, women study the instructions first in detail before proceeding.
Hesser told DPA:
The woman first sorts the parts in an orderly way. Men throw them in a pile and then something goes missing.
Hesser doesn’t provide statistics in the article but may know from the customer complaints or questions about assembling their furniture.
Women make up bulk of IKEA’s customer base -- about 70 percent.
I am not sure the results are true worldwide, but I think we get more frustrated reading the instructions.
More about Women, Furniture, Ikea
 
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