Whoever said bras are only for women? A Japanese online lingerie retailer has defied tradition and has begun selling bras for cross-dressing men. This brilliant marketing ploy has quickly caught on. Read on for more… unmentionable details.
Rakute is a major Japanese web shopping mall, and since the Wishroom Shop opened a few weeks ago, it has sold over 300 men's bras for 2,800 yen ($30 US dollars) each. Rakute also stocks men's panties, as well as daring to carry lingerie for women (a more risky sales venture, but worth a try).
A Wishroom representative, Masayuki Tsuchiya, told
Reuters as he modeled the bra, which can (and should) be worn discreetly under men's clothing.
“I like the feeling. It feels tight and good, "Wishroom Executive Director, Akiko Okunomiya, said. “I think more and more men are becoming interested in bras. Since we launched the men's bra, we've been getting feedback from customers saying 'wow, we'd been waiting for this for such a long time'.”
Available in black, pink and white, the bra does not appeal to all men. (This year, there will be so much that I am thankful for.) The trend has been the subject of a heated debate on Mixi, Japan’s top social network site.
Discussions have been said to be quite uplifting.
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