article imageDigital Journal TV: Dissecting Elmo Live, a Look Inside the Popular Furry Red Toy

By Chris Hogg.
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Oct 31, 2008 by  Chris Hogg - 37 votes, 11 comments
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It's been 12 years since the world met Tickle Me Elmo, a furry doll that laughed when you hugged it. Fisher Price is now introducing Elmo Live, a talking, dancing and joke-telling robot. In this episode, we go underneath the red fur to see how it works.
Digital Journal TV -- When Tickle Me Elmo went on sale in the late 1990s, kids everywhere had to have one.
The bright red Muppet character from Sesame Street would chuckle when squeezed, and then shake and laugh hysterically if he was squeezed three times in a row. Parents went crazy that holiday season in an effort to get their kids one of the plush toys.
This holiday season, Fisher-Price (a subsidiary of Mattel) is introducing a long-awaited successor dubbed Elmo Live. The $60 toy has been given a modern-day upgrade including some impressive robotics.
Elmo Live moves his leg, arms and mouth while singing, dancing and telling stories and jokes. The furry red robot has multiple sensors on his body and each one activates a different random action. The doll can sit, dance and stand, and his life-like moves actually make the toy eerily interactive.
With so much technology going into this much-anticipated toy, we at Digital Journal TV couldn't help ourselves and had to have a look inside.
Tune in to this episode of Digital Journal TV to see Elmo Live in action and watch as we skin him poke around to see how and what makes him work.
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