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article imageSarah Palin: The Next Oprah?

By Jason Li     Oct 26, 2008 in Entertainment
Never mind that the McCain-Palin ticket's shot at the White House seems bleaker than ever. You just might still be seeing a lot more of Palin. Why? Because if Washington doesn't just work out, Hollywood might.
Matt Damon called Sarah Palin's rise to political fame (or infamy depending on where you stand) a "really bad Disney movie", but Palin may have the last laugh even if McCain loses the election.
Rumors have it, according to the Hollywood Reporter, that Hollywood moguls are discussing the possibility of having Palin on air a while longer.
After all, love her or hate her, Palin has the Midas touch when it comes to viewership. SNL broke its fourteen year record, and CBS' Evening News with Katie Couric saw a boost in TV audiences when it aired Couric's notorious interview with the veep candidate.
Given Palin's conservative leanings, FOX News Channel will be a good option. Mike Huckabee has just started his own weekly program there.
However, not all believe that Palin has the goods to deliver even as an anchorwoman.
"I would not put her on the air," an exec said. "I find her a little stiff, and her ability to read the room is not quite fully developed."
Before a foray into politics, Palin had a job as a sports anchor. Now, TV moguls think her "hockey mom" image would appeal to middle aged women, despite Palin being a rather polarizing personality.
"She could have a Kathie Lee Gifford kind of thing," Wattenberg said. "You're either addicted to her because you love her or you just want to tune in to see if she'll do something stupid."
Still, with two more years as governor if she fails to clinch the spot "a heartbeat away from the Presidency", public interest in her might wane by then.
IMG Worldwide agent Babette Perry noted what could be called the Sanjaya effect: Celebrities (like the "American Idol" also-ran) can go from household name to obscurity with the push of a remote. "You've got to strike while the iron is hot," Perry said. "People forget that today's story is tomorrow's afterthought."
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