Bloomberg accidentally posts Steve Jobs death notice

Financial news service Bloomberg was updating its obituary file on Steve Jobs and accidentally sent that death notice yesterday over the wire to its subscribers.

Usually the major news organizations have filed obituary files of major personalities in the event of their sudden death. An unknown employee in Bloomberg sent the the death notice of Steve Jobs over the wire instead of updating and saving the file . A partial text of the obituary is given below:

"Steve Jobs, Apple Co-Founder, Arbiter of Cool Technology, XXXX" and continues: "DATE (Bloomberg) -- Steve Jobs, who helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music and refashioned the mobile phone, has XXXX. He was TK. Jobs XXXX, TK said XXXXX." XXXX refers to requiring further information. The full text of the obituary notice is posted at Gawker. Bloomberg posted the following retraction:

Retraction:

Story Referencing Apple Was Sent in Error by Bloomberg News

Aug. 27 (Bloomberg) — An incomplete story referencing Apple

Inc. was inadvertently published by Bloomberg News at 4:27 p.m.

New York time today. The item was never meant for publication and

has been retracted.

—Editor: Joe Winski, Cesca Antonelli

Recently, Apple suffered a minor stock decline after rumors circulated about the poor health of Steve Jobs. But Jobs claimed he is in good health. Bloomberg might have been preparing for the eventual death scenario but publishing it when he is still alive is ridiculous. They should apologize to Jobs directly.