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Intel unveils new chip design to out-rival AMD

By Vinay Chand     Aug 20, 2008 in Technology
Intel Corp unveils a new chip design to challenge Advanced Micro Devices Inc. once again, as the rivalry between the two computer chip makers continues.
Intel unveiled the blueprint for its latest offering which is sure to save power and boost graphics, at a developers conference in San Francisco.
The rivalry between the two chip makers has seen a major shift over the past few years with AMD gradually slumping out owing to 'Intel's advantage over AMD in cranking out new chip designs once every two years, a factor that helped send AMD's stock price down 5 percent in an overall down day for technology shares, as was reported by AP on Tuesday.
The report further stated:
AMD has racked up nearly $5 billion in losses during the past 18 months and last month replaced Hector Ruiz, who had been running AMD for six years, with a new chief executive, Dirk Meyer.
Intel's Core i7 chip, based on a design code-named Nehalem, will take computing technology to the next level and will be used for the proliferation of mobile devices -- such as handheld computers, super-slim laptops and smart phones -- that are connected to the Internet to help boost profits, rather than just the standard desktop machines or computer servers being used today.
Intel cites a goal of 1 billion mobile devices using basic Intel chip designs -- called Intel Architecture -- being sold in the next 10 years. As for the Core i7 chip, production will start later this year.
Nehalem's design will allow for microprocessors that can boost the speed of individual cores of a chip -- or electronic brains -- in response to the workload demand by diverting power from other parts of the chip that aren't being used.
Intel also said that the Nehalem design boosts the speed at which data can be shunted from memory in the computer to the microprocessor. It achieved that by putting the memory-controller function into the microprocessor, rather than having the memory and the processor on two different chips. By doing so, Intel matched a capability that rival Advanced Micro Devices Inc (AMD.N) has used since 2003.
All of Intel's processors will be based on the Nehalem microarchitecture starting in 2009, Intel has said.
Those and other design features allow for far faster processing of video editing and other visually intensive tasks on personal computers, as high-definition video and video games ever richer in graphics become more popular.
Intel psyche has always been to be a step ahead, to look at the future, not the present. With the rapid advancement in its chip-sets, unveiling a new one almost every year and attaining a 25 percent rise in profits as against the slump in market share gains for AMD, Intel Corp. sure is living up to its dream and gaining a monopoly.
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