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article imageBeer Goggles And Sexual Attraction: Does 96/450 Replace 20/20?

By M Dee Dubroff     Aug 17, 2008 in Science
Everyone knows that too much alcohol consumption clouds judgment, but do some people find others more attractive when drunk? Read on and learn more about a recent study on this very subject, but don’t be surprised if you have heard it all before.
Perhaps due to a lack of appropriate subject matter to research or to an over consumption of alcohol while evaluating funding priorities, a recent study at the University of Glasgow, UK researched the “beer goggles” theory of sexual attraction. According to news sources, psychologists have actually published a study in which they asked heterosexual students in campus bars and cafés whether they had been drinking, and then asked them to rate photos of people for attractiveness. Results obviously supported the beer goggles theory, but left researchers thirsty for more. (One can only imagine why, but your guess is as good as mine.)
A team of researchers led by Marcus Munafò at the University of Bristol in the UK, conducted a controlled experiment involving 84 heterosexual students. They consumed either a non-alcoholic lime-flavored drink or an alcoholic beverage with a similar flavor. The exact amount of alcohol varied, but in each case it was enough to make some students tipsy. After 15 minutes, the students were shown pictures of people their own age, from both sexes.
Both men and women who had consumed alcohol rated the faces as being more attractive than did the controls, and some also rated people from their own sex as more attractive. Munafò explains the difference between his study and the one done in Glasgow:
“Alcohol-boosted perceptions of attractiveness tend to become focused on potential sexual partners in environments conducive to sexual encounters.”
He intends to do further study about how the effects of alcohol varies with the amount of alcohol consumed (Duh!) He further states:
"We can look at smaller doses and we can look at slightly higher doses."
In a study by Robert Leeman of Yale University, students reported they were more likely to engage in risky sexual acts after drinking, which could be the result of alcohol lowering inhibitions through a direct effect on the brain or by providing a convenient excuse for such behavior.
Is it just me?
Have the people funding and researching these projects had too much to drink themselves?
No wonder we don’t have a cure for cancer and other lethal diseases!
Well…Skol.
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