Greyhound Bus Line Tosses Ad Campaign That Refers To 'Bus Rage'

A recent advertisement campaign focused on the positive benefits of bus travel has been pulled by Greyhound. Despite a few posters and a billboard still up in the Toronto area, every effort is being taken to remove evidence of the entire campaign.

There's a Reason You've Never Heard of "Bus Rage" will no longer be the running tag line on billboards and other advertisements across Canada as Greyhound made a decision to scrap the entire ad campaign. The San Francisco Gate reported today that the advertising campaign geared towards promoting the upside of bus travel would be eliminated from the company's portfolio of ads:

"Greyhound knows how important it is to get these removed and we are doing everything possible," Wambaugh said. "This is something that we immediately asked to be done last week, realizing that these could be offensive."

This decision was made following the gruesome and unprovoked stabbing attack and beheading of Thomas McLean, a 22-year-old traveler, last week on a Greyhound bus heading to Winnipeg. The attacker, Vince Weiguang Li, a 40-year-old immigrant from China, has been ordered to undergo psychiatric evaluation during court proceedings yesterday. He did not enter a plea, but instead was reported as saying "please kill me". Out of respect for the situation, the company expects to have the remaining posters and billboard down by today. Around 20,000 of the inserts had been expected to be placed in the Alberta Summer Games handbook but the termination of the campaign has since stopped any further releases.