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article imageMicrosoft announces Xbox 360 price cut starting July 13

By Chris V. Thangham     Jul 12, 2008 in Technology
Rumors of an Xbox 360 price cut were confirmed today by Kotaku. An internal memo from Microsoft reveals the console will be available for $299 starting July 13.
Due to flat sales of Xbox 360, there were rumors swirling about an imminent price drop to boost sales. The price drop was confirmed by, a gaming blog site. It has posted a GameStop employee’s cell-phone snapshots of an internal memo, which announces the Xbox 360 Pro price drop to $299 on July 13th.
Microsoft has a scheduled press conference at Electronics Entertainment Expo (E3) 2008 on the following day and most likely they will discuss this price cut. It will be great news for gaming enthusiasts.
Microsoft rival Sony has seen increased sales with its PS3 thanks to the success of “Metal Gear Solid 4” game. If Microsoft does announce a price cut, then believes there might be a price cut from Sony’s side too.
Some are claiming that this price cut from Microsoft is nothing but to clear out the inventories of the 20GB Premium version and might introduce a new 60GB version.
It is also unclear whether other models like the Xbox 360 Elite or the Arcade will also have a similar price cut. The Microsoft press conference on July 14 will answer these questions.
With this new price cut, Xbox Premium will see a significant boost in sales. It is like a Christmas gift before Christmas for gamers.
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