The beloved little Hello Kitty a retro icon emerging from the 70's has become so popular that Japan has named her an Ambassador of Tourism.
Born in 1974, the cute adorable little kitty from Japan, Hello Kitty, made her debut on a small plastic purse. Her popularity grew well into the 80's becoming a must have accessory face that would rival Dulce and Gabbana. Now her popularity, still wildly fanatical in China and Hong Kong, has made her a must have Ambassador for Tourism.
Hello Kitty is Japan's first fictional government employee, a title her care taker Sanrio Co. President Shintaro Tsuji is happy to accept on her behalf. Japanese tourism has risen in the past year and with Hello Kitty welcoming people with open arms, Japan hopes to attract even more.
Hello Kitty follows on the heels of other popular Tourism Ambassadors that have helped raise tourism in the country by 60 per cent since 2003. Other Ambassadors include Puffy AmiYumi, a Japanese pop/rock duo who briefly held a popular cartoon spot in the United States called Hi Hi Puffy AmiYumi.
Her appointment on Monday was a happy day for Hello Kitty fans world wide, as well as the news that she will be staring in a musical.
"Hello Kitty's Dream Light Fantasy" is then scheduled to travel to Malaysia, Singapore and the U.S. over its three-year run.