Charter Communications announced that it will begin to monitor the websites its customers visit as a way to promote advertisements, raising questions about privacy.
The cable system, Charter Communications, has announced that it is going to be using NebuAd to promote its ads to customers that are related to what they are searching.
It says that it will start testing the technology in 30 days and will then decide whether to use this program on its 2.8 million customers.
Many questions have been raised pertaining to privacy. How will this protect is customers' privacy and how far will they take this behavioral targeting? Users may not feel comfortable knowing that their internet providers own the information about where they go online.
Mr. Schremp of Charter Communications has explained how informative the company has been to its customers. A five-paragraph letter was sent out to the customers explaining how this new program would be implemented.
The New York Times reported that Charter has interviewed two focus groups of customers from two cities who have had no problems with the idea. Schremp further went on to say that the Internet users are aware of these advertising tactics that already exist in advertising systems such as Google's Gmail.
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