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article imageMicrosoft Cutting Price of Windows Vista

By Chris Hogg     Feb 29, 2008 in Technology
Microsoft has announced the company plans to cut the price tag of its Windows Vista operating system sold at retail stores. The price cuts will take place in 70 countries, but no date has been announced.
Digital Journal -- It's word that will be welcomed by many who have wanted to try Vista, but simply can't afford it: Microsoft is cutting the cost of its newest operating system.
"These price changes will take effect globally with the retail release of Windows Vista Service Pack 1 later this year, though some markets will see reduced prices sooner as a result of promotions many of our partners already are driving, such as in the United States," said Brad Brooks, Corporate Vice President, Windows Consumer Product Marketing, in a news release.
Microsoft sells six different versions of Vista, so it can be confusing for some customers. Windows Vista Ultimate (the top-end version of Vista) sells for as much as $499 in Canada. In the United States, it sells for as much as $399.
Microsoft has sold more than 100 million licenses for Vista since its launch last year, and this move is meant to propel sales even further.
"We see an opportunity to grow our business even more with some of the new editions we introduced with Windows Vista," said Brooks. "Today, the vast majority of Windows licenses are sold with PCs; retail stand-alone sales, in contrast, have been primarily from customers who value being early adopters and those building their own machines. We’ve observed market behavior, however, that suggests an opportunity to expand Windows stand-alone sales to other segments of the consumer market."
The price cut will apply to the packaged versions of Vista which account for less than 10 per cent of the operating system's sales. As much as 90 per cent of Vista sales come from PC manufacturers who pre-install the operating system before shipping new computers to customers.
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