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article imageBell Canada Announcing Cellphone GPS Service With Traffic Updates

By Chris Hogg     Feb 28, 2008 in Technology
Bell Canada will announce a new GPS navigation service tomorrow for commuters in Toronto and Montreal. The service will be available to customers at a small price, providing real-time traffic info to select mobile devices.
Digital Journal -- Bell Canada will tomorrow announce a new GPS service for its cellphone subscribers who want real-time traffic information from Toronto and Montreal.
Implemented on Jan. 31, Bell's GPS Nav service will be announced tomorrow, has learned.
The new service will deliver real-time traffic information to a user. Bell is expanding its GPS Nav service to include traffic enhancements for all the major routes in Toronto and Montreal so customers can avoid gridlock or delays.
Bell says the average commuter spends about 79 minutes for a round trip commute in Toronto, whereas Montreal commuters spend 76 minutes. While it might not sound like much, that adds up to about two weeks per year.
Bell says its new service will help its customers significantly cut transit times.
The big question is: How will Bell compete with radio traffic reports that run almost every 10 minutes? Bell says the benefit of its service is the fact that consumers won't have to wait for radio updates and users won't be forced to listen to lengthy traffic reports covering the whole city.
Information obtained by shows the service will offer hands-free use, with voice-initiated search pulled directly from your address book on your mobile (if you have a BlackBerry). Customers can get voice-guided, on-screen assistance to handle turn-by-turn GPS-enabled directions.
The system will also provide automated notifications if a user is driving into a traffic hold-up, and then offer alternative routes (Toronto only).
Users will also be able to access maps to get a colour-coded bird's-eye view of both cities along with 50 major cities across the United States. In an area that is running very slow (less than 50 km/h) users will see a red area on the map, yellow areas will indicate areas that are moderately slow (50 to 79 km/h,) and green areas will represent areas that are moving well (greater than 80 km/h).
Users will be able to view both 2D and 3D moving maps.
The GPS Nav service with traffic enhancements will be available for any Bell customer who uses one of the following mobile devices:
- BlackBerry 8830 World Edition ($10 per month)
- BlackBerry 8130 Pearl for ($10 per month)
- Samsung m610 ($8 per month)
- Sanyo 7050 ($8 per month)
- LG Muziq ($8 per month)
Bell said the service can be accessed on a daily basis for $3.50 and data charges are extra.

The coverage area for this service is as follows:

Hwy 401: From Hwy 10 to Brock Rd.
Hwy 410: Hwy 401 to Eglinton Ave. West
Hwy 400: Hwy 401 to Langstaff
QEW: Hamilton to Toronto
DVP: All
Gardiner & Lakeshore: DVP to Windermere
A-15: A-20 to A-40
A-25: A-25 to the tunnel
A-40: Decarie to A-25
A-720: Decarie to the tunnel
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