After Toshiba announced it will stop producing HD DVD players, a Japanese electronics retailer felt ashamed that they had sold its customers HD DVD players. Edion is now allowing its customers to trade their obsolete players for Blu-ray players.
The HD DVD technology is dead, but there are plenty of customers who are stuck with their HD DVD players and movies. While none of them here in North America have apologized to these customers, a Japanese company fully
admits its error and is ready to fix the problem for disgruntled home-theatre enthusiasts.
Edion is an electronics retailer in Japan and it is offering a trading promotion by which customers can trade their HD DVD players for Blu-ray DVD players. The customers pay only the price difference between the two players.
The customers can return any of seven Toshiba HD DVD decks and swap them for a BD unit from Sony, Panasonic or Sharp at Edion throughout March. If the Blu-ray DVD player is more expensive, customers need to pay the difference. But if it is cheaper they'll will get paid for the difference.
Many may doubt Edion’s intentions and claim the company is doing this for promotion's sake. The prices are highly competitive in Japan and the margins are low, so even if the price of Blu-ray is higher, there still will be only a slight profit margin.
Gizmodo says if a U.S. retailer would make such a move, they'd have them as a customer for life. Sorry Gizmodo, it will never happen in your life....maybe in the distant future.
That’s a great customer service by Edion, and if only others would do the same here. Until then, HD DVD customers in other parts of the world are stuck with a brand new player with no future movie releases and old movie titles. The sellers here will be only happy that HD DVD technology is dead; they would be just glad to sell Blu-ray players to HD DVD owners, instead of providing a great service like what Edion is doing.
