OK! magazine has declined purchasing the rights to publish photo's of Lopez' new baby twins, due to a lack of popularity here in the United States. They did however strike a deal to publish them in 15 International editions.
that J.Lo's appeal in the United States isn't as broad as she and many others would like to think.
In fact, with the upcoming birth of her twins, OK! magazine has chosen to pass on purchasing the rights to publish her babies' photo's here in the U.S., even though they did strike an exclusive deal to publish them in their 15 International editions, the magazine confirms.
People magazine reportedly shelled out over $6 million for the first crack at photo's of the Lopez twins, but the deal only accounts for the rights to publish the photo's here in the United States.
So why would magazines be uninterested in publishing these photo's in the U.S.? Well, according to a magazine industry insider, J.Lo just doesn't have much appeal in the United States.
Look at her track record with her movies, and look at her album sales. The U.S. market hasn’t been fascinated with her in some time,” the insider explained. “It makes more sense to not spend a fortune on photos that won’t cause a noticeable increase on the newsstand. This just isn’t going to sell like Shiloh (Jolie-Pitt), and $6 million is a lot of money.
Another magazine insider says that the OK! approach is noteworthy.
There’s a real difference between U.S. appeal and international appeal, and most celebrities don’t really understand that.
That's alright J.Lo we still love you!
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