Olympus demonstrated its shockproof and waterproof cameras by dousing them in a water tank, dropping them over barriers and freezing them in blocks of ice. The company says the cameras work fine despite these forced accidents mimicking real situations.
Olympus, famous for its digital cameras, displayed two of its models -- Stylus 850 SW and 1030 SW -- at the Photo Marketing Association trade show.
The Olympus organizers demonstrated the cameras' advantages by dropping them down a pegboard, bouncing off the several obstacles on the way down before splashing into a tray of water. The cameras came out unscathed.
In another demonstration, Olympus showed the cameras' resiliency by placing them in a block of ice (shown below), proving that the cameras can withstand temperatures as low as 14 degrees Fahrenheit.
Also, they dumped several cameras of these new Stylus models in many tanks of water and demonstrated the waterproof characteristics of the product.
The Stylus 1030 SW, complete with 10 megapixels and 28-102mm equivalent zoom, will be available in March for $399 and can work up to 33 feet underwater without a marine waterproof casing.
Olympus Stylus 1030 SW. Photo Crave.com.
The Stylus 850 SW, at 8 megapixels, is equipped with a 38-114mm lens, and can work up to 10 feet underwater and can be dropped from 5 feet without any damages, according to Olympus. It will sell for $299 and will be released at the same time as Stylus 1030 SW.
The 1030 SW camera will be available in a metallic version only while the 850 SW will be available in blue, pink, yellow, black, and silver colors. The camera also will have a 2.5-inch HyperCrystal LCD instead of the fancier newer-version LCD found on the 1030 SW.
The cameras are shockproof, dustproof, waterproof and can withstand temperatures as low as 14 degrees Fahrenheit. The cameras will use both xD Picture Cards and MicroSD memory cards.