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Microsoft uses YouTube to promote Vista despite rivalry with Google

Posted Dec 30, 2007 by  Chris V. (cgull) in Internet | 16 comments | 395 views
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Microsoft is marketing its products, Windows Vista and Windows Live, via its rival Google’s YouTube. It has a created a special video channel at YouTube to showcase the benefits of using Vista.
Microsoft started a new channel on YouTube on Dec. 21 where it plans to market its software and tools. One such video is shown here about the advantages of using Vista and Live platform to share photos on the Web.

You can subscribe to this channel if you are a Microsoft fan here.

The comments are open (surprisingly) for these videos and the result has been somewhat predictable as passersby have let Microsoft know what it really thinks of the company. One user writes, "Microsoft should just shutdown their OS business and focus on office applications which has some value. Until they start to understand the power of openness and change their attitude towards Windows only platform, they'll continue to lose."

Who knows: Maybe now Microsoft can seriously listen what customers want and change their product designs in the future?

Duncan Riley of TechCrunch says the channel was started by Microsoft, but it is not clear from their starting page if it was in fact created by Microsoft or someone else.

YouTube is a good marketing and educational tool for any company, so Microsoft clearly sees the potential benefits. Microsoft CEO Steve Ballmer may not like the idea of working with the enemy (or at least on the enemy's site), but it has its benefits.
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  • avatar Posted Dec 30, 2007 by  Bart B. Van Bockstaele
    #1
    Those benefits are fairly meagre in comparison to the disadvantages. We can just as well stick with XP and use Google's Picasa.
  • avatar Posted Dec 30, 2007 by  Chris V. (cgull)
    #2
    @ Bart B. Van Bockstaele
    Those benefits are fairly meagre in comparison to the disadvantages. We can just as well stick with XP and use Google's Picasa.
    That's what I thought, it is not different from any existing software, looks more like a copy than anything else. And then they charge $199.00 and upwards for upgrades with six different versions. :)
  • avatar Posted Dec 30, 2007 by  Bart B. Van Bockstaele
    #3
    @ Chris V. (cgull)
    That's what I thought, it is not different from any existing software, looks more like a copy than anything else. And then they charge $199.00 and upwards for upgrades with six different versions. :)
    Indeed. Maybe, they should stop hiring Expert Certified Specialist Networking Development Sales Engineers and start to hire a few lowly programmers. It just might improve their quality. What are they afraid of? That their product would actually do something useful?
  • avatar Posted Dec 30, 2007 by  Chris V. (cgull)
    #4
    @ Bart B. Van Bockstaele
    Indeed. Maybe, they should stop hiring Expert Certified Specialist Networking Development Sales Engineers and start to hire a few lowly programmers. It just might improve their quality. What are they afraid of? That their product would actually do something useful?
    I agree even if they listen to customers they might have a better and easy product to use. Google allows users to suggest in Google Groups and most of the suggestions they implement it right away.
  • avatar Posted Dec 30, 2007 by  Chris V. (cgull)
    #5
    Here there is one for Google where users can send input or ideas to them. And sometimes they ask for a vote of the features they really need. It is like a feedback mechanism and usually they implement it very quickly.
  • avatar Posted Dec 30, 2007 by  Bart B. Van Bockstaele
    #6
    @ Chris V. (cgull)
    I agree even if they listen to customers they might have a better and easy product to use. Google allows users to suggest in Google Groups and most of the suggestions they implement it right away.
    Indeed. The only negative I have so far, is the photo gadget for Google Desktop. That does not scale the pictures properly.
  • avatar Posted Dec 30, 2007 by  Chris V. (cgull)
    #7
    @ Bart B. Van Bockstaele
    Indeed. The only negative I have so far, is the photo gadget for Google Desktop. That does not scale the pictures properly.
    Bart suggest this feature here.
  • avatar Posted Dec 30, 2007 by  Bart B. Van Bockstaele
    #8
    @ Chris V. (cgull)
    Bart suggest this feature here.
    Thanks, Cgull. Other people already asked for it. Maybe I should mention it as well.
  • avatar Posted Dec 30, 2007 by  Chris V. (cgull)
    #9
    Thats nice, I also clicked some things there but I am not too familiar with the photo editing :). There is one feature at the bottom, it says "I have a better idea" you can add your inputs there. Every company should have such a feature, if they are really serious about their products.
  • avatar Posted Dec 30, 2007 by  Bart B. Van Bockstaele
    #10
    @ Chris V. (cgull)
    Thats nice, I also clicked some things there but I am not too familiar with the photo editing :). There is one feature at the bottom, it says "I have a better idea" you can add your inputs there. Every company should have such a feature, if they are really serious about their products.
    I tried the "I have a better idea", but all I could do was enter my e-mail address, not any suggestions.
  • avatar Posted Dec 30, 2007 by  Chris V. (cgull)
    #11
    @ Bart B. Van Bockstaele
    I tried the "I have a better idea", but all I could do was enter my e-mail address, not any suggestions.
    I had no problems, maybe you can try the link in Firefox or IE.
  • avatar Posted Dec 30, 2007 by  pajamadeen
    #12
    A friend of mine who runs a computer retail store has told me that when he sells new computers with Vista installed, almost every person comes back and asks for a "downgrade" to XP.
  • avatar Posted Dec 31, 2007 by  Chris V. (cgull)
    #13
    @ pajamadeen
    A friend of mine who runs a computer retail store has told me that when he sells new computers with Vista installed, almost every person comes back and asks for a "downgrade" to XP.
    I bought a laptop for my friend, she got the latest one but she insisted to have XP on it. It took me a while to find them. But my other friends suggested if they have XP on a CD, then they can install over Vista easily, they should back up the software for later use before doing this.
  • avatar Posted Dec 31, 2007 by  Bart B. Van Bockstaele
    #14
    @ Chris V. (cgull)
    I bought a laptop for my friend, she got the latest one but she insisted to have XP on it. It took me a while to find them. But my other friends suggested if they have XP on a CD, then they can install over Vista easily, they should back up the software for later use before doing this.
    I just bought a new computer, and I made sure to have XP. From what I knew from Vista, and the experience I had with it, there was no way I was going to install it on my new computer. I do not spend money on a new system to work less reliably and less efficiently than before. I find it remarkable that Microsoft does not seem to understand that.
  • avatar Posted Dec 31, 2007 by  Chris V. (cgull)
    #15
    @ Bart B. Van Bockstaele
    I just bought a new computer, and I made sure to have XP. From what I knew from Vista, and the experience I had with it, there was no way I was going to install it on my new computer. I do not spend money on a new system to work less reliably and less efficiently than before. I find it remarkable that Microsoft does not seem to understand that.
    The computer sellers also are to be blamed they just preload Vista on all the new ones, for new computer owners it is fine to start with that but for existing customers it is very hard. I have stopped upgrading to any new software unless it is Vista compatible, so it will be easy in the future.
  • avatar Posted Dec 31, 2007 by  Bart B. Van Bockstaele
    #16
    @ Chris V. (cgull)
    The computer sellers also are to be blamed they just preload Vista on all the new ones, for new computer owners it is fine to start with that but for existing customers it is very hard. I have stopped upgrading to any new software unless it is Vista compatible, so it will be easy in the future.
    I think that the computer sellers do not have much of a choice: there is one Microsoft and a lot of computer sellers, i.e. Microsoft is the strongest party.

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