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article imageOffset the Carbon Footprint Of Your Website

By Angelique van Engelen     Feb 14, 2008 in Internet
There are several eco plugins/widgets/apps/gadgets around but if you are a Facebook fanatic you'll no doubt have come across Greenbook. The tool allows you to 'green up' your Facebook presence.
Its creators claim their sponsors offset the carbon footprints of all the people that sign up. I.e., you will have 'cleansed' your very presence there. Submit some green living tips and you'll be endearing the sponsors even more; the more eco tips you publish, the more sponsor contributions increase! To assure you that what you're doing is not just 'hot air', you can also vote on other Greenbook users’ tips.
There are a few other carbon footprint applications that also claim to calculate and offset the Co2 emissions of immaterial (online) living. But who guarantees any of this? The Forest Stewardship Council, which is considered the world's most stringent Forest certification agency, is looking into producing labels for this type of business.
So for the time being it’s up to your own savvy instincts. Check out search engine or Click4Carbon is a comprehensive online shopping platform/search engine and donates at least 50% of all profits to the planting of trees worldwide.
Click4Carbon is a case in point illustrating the crossroads we are coming to. It’s clearly a commercial venture but it makes excessive use of people’s tendency to act out of the goodness of their hearts when the environment is concerned. “We hope that you will help us by promoting the site to your friends and work colleagues as all 'free' advertising of Click4Carbon helps increase the minimum % of profits donated,” the message on its website reads. And next a brilliant tool is provided which allows you to check how much you need to spend on its products to achieve on environmental goals such as saving an x amount of trees. If you think that we should look into the company some more, shoot us an email.
Co2Stats does not have any products on offer for direct purchase and offers you a website widget (which despite its HTML script still doesn’t seem to work on blogs) that will certify your website as ‘environmentally friendly’, and calculates the co2 it produces based on the number of visits. “CO2Stats monitors how much electricity is being used to power your site”, the company claims. The emission offsets are invested in renewable energy projects.
Angelique van Engelen is a freelance journalist writing about environmental issues on
More about Click4carbon, Co2stats, Carbon footprint
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